EN Home – LP templat

OUR BUSINESS

Our BusinessThe four business divisionsled by MASUDA PLANNING

( 01 )

Private Villa Division

The ultimate wellness stay, born from the regeneration of abandoned forestland, where nature and people coexist. We restore the forest and elevate its gifts into experience. SONEKA designs a cycle in which nature and people flourish together. From this land, we are creating a future lived in harmony with nature.

( 02 )

Wedding Division

Beyond convention lies who you truly are as a couple. Making that a reality, again and again, is our mission. There is no fixed answer to what a wedding should be — which is why we begin by listening to what each couple truly wants.

( 03 )

Restaurant Division

Updating culture. Creating new culinary experiences where people meet people. That is our work. Food brings people together, and those connections give rise to new value — our work lives within that cycle.

Works

Produced Projects

World-class MICE,
reimagined for what comes next.
Engaging with the environment and community
to deliver sustainable experiences.

We see MICE not as a mere event,
but as a project that reweaves a region's culture, nature, and spirit into experience.
By designing space, food, and content as one,
we move people and connect them to the next level of value.
For companies, it becomes a stage to elevate their brand;
for partners, an opportunity to co-create new value together.
From Hokkaido, we are creating a new form of MICE.

View Careers ↗

Audi City Ginza Opening Promotion

Comprehensive production of the opening promotion for "Audi City Ginza." Starting from the philosophy of "Vorsprung durch Technik," we designed a spatial experience fusing technology, design, and sensibility. We brought together artists active both in Japan and abroad to create a reception welcoming approximately 1,000 guests in a single night. The cuisine was coordinated in partnership with Pristine Tokyo, a Michelin-recognized establishment. Through art, food, and hospitality, the evening was redefined as a chance to experience the brand's forward-thinking spirit with all five senses.

Hokkaido 150th Anniversary Project: "Hokkaido Mirai Shokudo" Comprehensive Production

Comprehensive production of "Hokkaido Mirai Shokudo," a project commemorating Hokkaido's 150th anniversary. We realized the first-ever dinner event held at the Red Brick Government Office, creating an evening that carried Hokkaido's food culture into the future. Five chefs from across the city collaborated on a special one-night-only course. With Sapporo Mayor Katsuhiro Akimoto and the Vice Governor in attendance, we delivered an experience where food and culture intersected within a historic space — a symbolic project demonstrating new possibilities for unique venues.

LOUIS VUITTON PREMIUM DINING EXPERIENCE

As part of the Hokkaido International Art Festival, we handled catering production for the Louis Vuitton Premium Dining experience. The stage was Moerenuma Park. In this unique venue where nature and art converge, we designed an environmentally conscious dining experience — tables crafted from felled timber, and a special menu created in collaboration with chef Shinsuke Kawahara. The brand's aesthetic sensibility and sustainable philosophy were brought to life as tangible experience.

JOIN ALIVE ARTIST VILLAGE

Comprehensive production of the JOIN ALIVE Artist Village. As a dedicated space for performing artists, we designed everything as one continuous experience — from zoning that made the most of the terrain, to spatial direction, menu, and service. We welcomed roughly 1,000 industry guests, offering hospitality distinctly rooted in Hokkaido. Praised as "the best food at any festival in Japan," the project elevated the value of the artist experience.

SAPPORO GRAND HOTEL GRAND FINALE

As part of the 75th anniversary celebrations for the Sapporo Grand Hotel — long a state guesthouse for the city of Sapporo — we produced a grand finale expressing gratitude to the city. Under a concept connecting the hotel's history with its future, we directed everything from spatial design to staging, creating a special experience where tradition and innovation intersected. Welcoming over 3,000 guests on the day, we delivered an unforgettable evening on a stage that stands as a symbol of the city. The scale and quality of the event, on par with world-class conventions, earned high praise from media and industry professionals alike.